SEO tools

SEO tools show what people search for, what your competitors rank for and how your own pages perform. They matter most when you rely on Google for traffic.

Reviewed by Abdul MuswirFounder of ToolNest · Last reviewed October 2026

How we research →

SEO tools

We cover 5 seo tools. Each card says what the tool is best for, its main strengths and where the full review goes into more detail.

Semrush

SEO

Best for Finding keywords and checking competitors

Deep keyword research
Shows what rivals rank for
Many SEO tools in one

Try Semrush (opens the official site in a new tab)Read the Semrush review →

Ahrefs

SEO

Best for Backlink research, keywords and competitor SEO analysis

Backlink data
Keyword research
Competitive analysis

Try Ahrefs (opens the official site in a new tab)Read the Ahrefs review →

Moz Pro

SEO

Best for Keyword tracking and site SEO campaigns

Rank tracking
Site crawling
Keyword research

Try Moz Pro (opens the official site in a new tab)Read the Moz Pro review →

Surfer SEO

SEO

Best for Optimizing articles around search intent and on-page signals

Content editor
On-page guidance
SERP-based suggestions

Try Surfer SEO (opens the official site in a new tab)Read the Surfer SEO review →

Screaming Frog

SEO

Best for Technical crawling and finding website SEO issues

Deep site crawl
Redirect checks
Metadata auditing

Try Screaming Frog (opens the official site in a new tab)Read the Screaming Frog review →

Guides for SEO tools

Best SEO toolsOur hand-picked list Ahrefs vs Moz ProSide-by-side comparison Ahrefs vs Screaming FrogSide-by-side comparison Semrush alternativesOther options to consider Ahrefs alternativesOther options to consider

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How this page was made

Built from official sourcesProduct websites, documentation, pricing and feature pages.
Honest about testingWe describe hands-on use only where the page says so.
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Read how we research and choose tools →

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